Articles to create media effects
The objective of EuroDairy communications is to facilitate sharing of knowledge as it is co-created within the project, across each of the four EuroDairy themes and at each level of interaction. The first part of that process is to create profile, awareness and a “brand identity’ for the project. Several studies emphasise the importance of ‘classic’ communication routes to farmers, via dairy journals, papers, magazines and well-used websites. These communication tools are still highly relevant to communicate with those farmers often described as ‘hard to reach’.
From the outset of the project, EuroDairy has worked with dairy correspondents across Europe in order to engage and connect with dairy farmers at grassroots level. These correspondents are important intermediaries to help spread knowledge of the project and its key messages, through a growing, self-sustaining EuroDairy network. This document is a compilation of press releases, which have been circulated across the network of media correspondents and project partners. It is by no means exhaustive of all communication activities by the project, or those amplified by individual partners through their own.